Greetings from Benoît Raoult, the co-Founder and Vice-President of Dekuple China! In a recent video, Mr. Raoult provided a comprehensive overview of Dekuple China’s mission, structure, and strategic focus for 2024. We delve deeper into the key insights shared in the video, outlining the unique challenges and opportunities present in the Chinese digital ecosystem and how Dekuple China is poised to guide businesses through this dynamic landscape.
Dekuple china: empowering digital transformation in China
At the heart of Dekuple China’s mission is a commitment to supporting companies operating or looking to enter the Chinese market in their digital transformation journey. With a team of 30 professionals headquartered in Shanghai, Dekuple China operates through three distinct divisions: Consulting, Strategy, and Agency.
Divisions Overview:
- Consulting Division: Dedicated to providing strategic guidance, the consulting division helps businesses navigate the intricacies of the Chinese market, offering tailored solutions to ensure a successful digital transformation.
- Strategy Division: Focused on understanding the unique dynamics of the Chinese business landscape, the strategy division assists companies in optimizing their return on investment, especially in the face of a challenging market.
- Agency Division: This division is tasked with implementing effective digital strategies, leveraging the expertise of Dekuple China to enhance the digital presence and efficiency of client companies.
Strategic focus for 2024:
In the context of a contracting Chinese market, Mr. Raoult emphasized the growing importance of return on investment in conversations with CEOs. Dekuple China’s strategic focus for 2024 revolves around supporting companies already present in China to secure their assets by navigating the digital transformation landscape. The key areas of emphasis include:
- Digital Transformation Support: Dekuple China is committed to assisting companies during complex stages, particularly those involving cost control. The goal is to optimize the human capital of client companies by swiftly deploying Dekuple China teams to provide effective support.
- Tools and Processes Implementation: Recognizing the uniqueness of the Chinese digital ecosystem, Dekuple China helps clients implement tools and processes tailored to enhance efficiency and maximize return on investment.
- Navigating the Chinese digital ecosystem: The Chinese digital ecosystem, encapsulated by the Great Firewall, presents a distinct set of challenges and opportunities. Dekuple China’s expertise extends to guiding brands, especially those from France, through the intricacies of the Chinese digital landscape.
- Cross-Cultural Digital Expertise: The differences in digital tools, platforms, and legal contexts between Europe and China require a nuanced approach. Dekuple China offers advisory services to ensure a seamless global digital strategy, considering both European and Chinese perspectives.
Adapting to the chinese digital ecosystem:
The uniqueness of the Chinese digital ecosystem, including the presence many different platforms, necessitates a tailored approach. Mr. Raoult highlighted the need for businesses to understand that tools effective in Europe may not translate directly to success in China. From Google to Baidu and Instagram to Little Red Book (XiaoHongXu), the differences are vast, requiring a deep understanding to thrive in this distinct market.
Legal Contexts: navigating legal contexts is another critical aspect of Dekuple China’s services. With GDPR in Europe and PIPL in China, the team plays a crucial role in advising and supporting French and Chinese teams alike, ensuring compliance and success on a global scale.
Conclusion: Dekuple China’s strategic vision for 2024 revolves around empowering businesses to thrive in the ever-evolving Chinese digital landscape. From supporting ongoing digital transformations to providing cross-cultural expertise, Dekuple China stands as a trusted partner for companies seeking success in China. As the digital world continues to evolve, Dekuple China remains at the forefront, ready to guide businesses towards growth and sustainability.
For a more in-depth understanding, we invite you to watch Benoît Raoult’s video. To explore how Dekuple China can tailor its expertise to your business needs, contact us
