pattern-arrow

history of the Group

  • pattern-2
    Robot

    The 2020's

    2023
    Dékuple acquires a majority stake in Smart Traffik and strengthens its solutions for retail brands
    2022
    Dékuple celebrates its 50th anniversary

    Dékuple sponsors skipper William Mathelin-Moreaux for the Route du Rhum 2022

    Dékuple acquires a majority stake in Brainsonic, digital engagement marketing agency
    2021
    ADLPerformance becomes Dékuple
    2021
    Dékuple takes a majority stake in Reech, expert in Influence Marketing
    2021
    Launch of the Customer Data Platform Decide AI
    2021
    Launch of the in-house media purchase offer: Shift by Converteo
    2021
    ADLPerformance enters the capital of Grand Mercredi/Intelligence Senior
    2020
    Ividence, Pschhh and AWE join the Group.
    2020
    ADLPartner becomes a public limited company with a Board of Directors. Bertrand Laurioz is appointed Chairman and CEO.
  • pattern-1

    The 2010's

    2019
    Bertrand Laurioz takes over as Chairman of the Management Board of the ADLPerformance Group (3rd
    family manager)
    2018
    Creation of Converteo Technology
    2016
    Creation of the commercial brand ADLPerformance
    2015
    Leoo joins the Group
    2014
    Converteo joins the Group
    2013
    Creation of the broker ADLP Assurances
    2012
    Activis joins the Group
  • pattern-1
    Ipod

    The 2000's

    2008
    Creation of the ADLPartner data division"
    2006
    First geo-targeting operation
    2005
    First SMS marketing operation. Merger of ADLPartner and France Abonnements
    2005
    Jean-Marie Vigneron becomes Chairman of the ADLPartner Board of Directors
  • pattern-1

    The 1990's

    1998
    First e-mail marketing operation and IPO of ADLPartner
    1994
    Creation of ADLPartner
  • pattern-2

    The 1980's

    1989
    First white label partnerships
    1988
    Launch of the open-ended magazine subscription
  • pattern-2
    Histoire du groupe dékuple
    1978
    Creation of the first CRM database
    1972
    Creation of the company France Abonnements by Philippe Vigneron
pattern-arrow
Discover now

Activity of the Group