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Diversification of B2C products and services

About

In keeping with the Group’s spirit of conquest, the project of this Division is to identify and develop new B2C activities to accelerate the diversification of the Group’s activities. Its main focus is on subscription models or models with high purchase recurrence and a long customer life. To this end, the Division can draw on all of the Group’s data and marketing skills and know-how.

Marie Le Corguillé

“We are convinced that access to goods and services in the form of a subscription will become more widespread, and that the Dékuple Group, the ‘inventor’ of the open-ended subscription, is particularly qualified to move into this field, especially as the Group has a full range of expertise in data marketing. This is why we launched AvoCotés Protection in early 2021, which is an innovative remote monitoring offer enabling a great number of people to set themselves up with remote monitoring.”

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Marie Le Corguillé
Director of Development of the BtoC Diversification Division

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Découvrez aussi :

Dékuple Ingénierie marketing