Brainsonic accelerates its transformation in 2024 with AI and looks ahead to 2025 as a multi-expertise agency

2024 was a pivotal year for Brainsonic. While growth remained stable, the agency significantly strengthened its structure and expertise. With the launch of Brainsonic.ai, a new creative department, the expansion of its events business and nearly 10,000 people trained in AI, the agency has reinvented itself to better support its clients in an era dominated by embodied content, conversational technology and artificial intelligence. Its president, Guillaume Mikowski, looks back on the major milestones of this transformation and shares his ambitions for 2025.

Guillaume Mikowski : Our results are very positive. We had anticipated that 2024 would be a year of transition, with significant investment and changes in several key areas. First, we created the consulting firm Brainsonic.ai, which marked a crucial step in the transformation and development of the agency. We then reinforced our transformation by capitalising on our multi-business approach: an agency capable of supporting communications departments both globally, with a 360° view, and on specific topics, with the guarantee of mobilising the best people in each field and respective universe. Brainsonic is now made up of several pure players in the communications field who work together seamlessly, with a common goal: to engage our clients’ audiences. With these transformations, we have made major changes in certain departments. For example, Thomas Audouin and Sébastien Combemale have taken over the creative direction of the agency, and Morgane Bamba has taken the reins of Brainsonic Live, our events division. While our growth may stagnate in 2024, we have managed to maintain our profitability and equip ourselves to meet the challenges of tomorrow.

Guillaume Mikowski : We will accelerate the transformation of the brands we support. Most of them have already begun the AI transition with us, but they are operating in a world that is changing faster than expected. Our duty is to help them take key steps in this era dominated by AI and conversational technology, which presents enormous challenges: in digital, with the shift from search engines to answer engines; in social media, with the fragmentation of platforms and audiences; in brand content, with the rise of video; and so on.

Guillaume Mikowski : The results are very positive! In fact, more than forty of our clients called on us in 2024 for highly effective continuing education programmes in the form of dedicated TV programmes, escape games and events. Overall, we have gone well beyond the awareness and acculturation stage, with 19 projects either already implemented or currently being rolled out.
To be more specific, six of these were launched in December. We use every means at our disposal to support teams and their transformation. We have rolled out some fantastic projects with real-life case studies, such as Guy Hoquet, which has revolutionised its training methods by avatarising its trainers. Today, Brainsonic is positioned in three promising and profitable segments of AI: business transformation consulting, the production of new AI-generated content that did not previously exist, and, of course, training, which has now trained more than 10,000 people with over 100 hours of training provided.
Finally, this firm, which already has six consultants led by the agency’s Managing Director Mathieu Crucq, has enabled all our business lines to move even faster in adopting these tools. I can say today that we are almost twice as efficient as we were in 2023 across all our business lines and services.