Acquisition EN

DÉKUPLE announces the acquisition of Ereferer, an automated netlinking platform, by Rocket Marketing

Paris, 9 July 2024 (6.30pm) – The DÉKUPLE Group, a cross-channel data marketing expert, announces that its subsidiary Rocket Marketing has acquired 100% of the capital of Ereferer, an innovative platform specialising in automated netlinking. This strategic acquisition will enable Rocket Marketing to strengthen its offering in the Brand Content and, more specifically, Netlinking market.

Launched in 2014, Ereferer is an automated netlinking platform dedicated to optimizing digital marketing strategies through the most affordable and comprehensive self-service solutions available on the market. With over 65,000 blogs and media referenced, Ereferer’s French and international catalogue enables any advertiser, regardless of their business sector, to find relevant spots for their netlinking strategy in France and internationally.

With this acquisition, Rocket Marketing now offers two complementary solutions:

– RocketLinks: Market leader, offering unique assistance combining artificial intelligence and human intervention.

– Ereferer: A fully automated self-service platform, renowned for its efficiency and ease of use in netlinking.

Operating under separate business models, RocketLinks and Ereferer will continue to operate independently, with dedicated teams and specific media offerings.

Ereferer, a profitable and fast-growing company on the European market, enables the DÉKUPLE Group to consolidate its position as technological and service leader in the field of data marketing, both in France and in Europe. Its integration further strengthens DÉKUPLE’s commitment to offering innovative, high-quality solutions to its customers.