As part of the Dékuple Group’s European expansion strategy, we are strengthening our data and digital marketing offering by welcoming German agency GUD.berlin. Renowned for the quality of its 360° campaigns and its strategic acumen, GUD.berlin is joining our multi-entrepreneurial ecosystem.
Why choose GUD.berlin for this partnership?
Bertrand Laurioz: We are delighted to welcome GUD.berlin and its 65 employees to our ecosystem of multi-entrepreneurial creative and marketing agencies. This initiative will enable Dékuple to expand its offering in Europe and provide its clients with new data-driven performance levers. GUD.berlin is an agency that stands out for its strategic consulting and the quality of its advertising creations. It has won over many clients with its 360° campaigns and has received prestigious awards such as the ADC and Effie.
Why is this partnership with Dékuple a key step for GUD.berlin?
Jens Grüner: This partnership is a natural fit for us. Dékuple shares our European vision and our multi-entrepreneurial approach. Thanks to their data and AI resources, we will be able to offer our customers even more innovative solutions while strengthening our creative autonomy. It’s a unique opportunity for international growth.
What are the benefits for Dékuple and GUD.berlin customers?
Bertrand Laurioz: With the expansion of our portfolio of skills in engagement marketing. Dékuple’s clients will have access to our campaign and branding expertise, which is perfectly suited to the German market, while GUD.berlin’s clients will benefit from the Group’s advanced tools and data expertise. Together, we will offer transnational solutions that combine local relevance and technological power.
Christian Artopé: This alliance allows us to create strong commercial synergies by combining our creative know-how with Dékuple’s expertise in data and digital marketing. Our customers will benefit from solutions enriched by data and AI, which will complement our existing offerings to optimise their campaigns and marketing performance. Finally, this partnership opens up international opportunities for us, enabling us to support our customers in larger markets and respond to global tenders.
How does GUD.berlin plan to evolve within the Dékuple ecosystem?
Annelie Deutscher: Thanks to the multi-entrepreneurial vision of the Dékuple Group, we are able to maintain our independence while benefiting from its resources. We will continue to focus on our core expertise: creative and impactful campaigns. At the same time, we will explore synergies with Dékuple to develop offerings that combine creativity and data, while preserving our unique DNA.