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FMCG stand out from the competition

In the dynamic fast-moving consumer goods (FMCG) sector, understanding consumer needs and preferences is a key strategic lever for driving growth. With short buying cycles, customer behaviour changes rapidly, influenced by a variety of factors such as price, product innovation and promotions, driving them to constantly navigate between different brands.

To remain competitive in this environment, the Dekuple Group is adopting a customer-centric approach, making effective use of consumer data. This requires the implementation of targeted and personalised marketing strategies, rooted in your unique brand identity. Such an approach is not limited to attracting new buyers, but also aims to strengthen the loyalty of your existing customer base, which is essential in a sector where consumers are volatile and product differentiation is a major issue for brands.

Analysing audiences

By harmonising content strategies, in-depth data analysis and branding, we create a unique resonance for your brand. Our personalised approach encompasses influencer marketing, geo-targeted or drive-to-store advertising campaigns and data-driven activation campaigns, ensuring a strong brand image and consumer engagement to differentiate you from the competition.
  • Analysing market trends
  • Monitor the buying behaviour of your target audience
  • Understanding consumer needs and desires
  • Provide precise insights to develop relevant activations

Combining brand image and activations across all levers

By harmonising content strategies, in-depth data analysis and branding, we create a unique resonance for your brand. Our personalised approach encompasses influencer marketing, geo-targeted or drive-to-store advertising campaigns and data-driven activation campaigns, ensuring a strong brand image and consumer engagement to differentiate you from the competition.
  • Create content that resonates with your target audience, adds value and positions your brand as an authority in its field
  • Develop a targeted acquisition and activation strategy across all marketing channels
  • Design a tailor-made activation that simultaneously addresses the Brand Equity and traffic dimensions
  • Using data and analysis to optimise campaigns

Speaking at key moments

High points such as back-to-school, summer, brand anniversaries and sporting events are a key source of awareness and sales for FMCG brands.
We create 360° campaigns based around competitions, sampling, limited editions and partnerships to reach consumers effectively both digitally and at the point of sale.
  • Organise activities around key moments that reflect your brand image
  • Create captivating and relevant content around events and partnerships
  • Offering personalised experiences and communication
  • Establish partnerships and collaborations with other brands, influencers or organisations that share your values
  • Use social media to promote events and partnerships, and to interact with the public
  • Define KPIs to measure the impact of events and partnerships on brand awareness

Federating customers through loyalty programmes

Loyalty programmes are essential for FMCG brands, motivating repeat purchases and strengthening customer loyalty through exclusive rewards and benefits. They increase customer satisfaction and collect accurate data on consumers and their purchasing preferences, helping brands to refine their offers and campaigns. We can help you set up a loyalty platform that reflects your image, while creating a 360° communication campaign to increase engagement.
  • Encouraging repeat purchases
  • Strengthening customer retention and loyalty
  • Consumer data collection
  • Design of simple, high-impact loyalty mechanisms and a seamless in-store experience
  • Creation of communication scenarios to increase engagement
  • Support in implementing the loyalty programme solution

Discover our success stories

  • SUCCESS STORY - LIPTON YELLOW LABEL

    Campaign to launch the new Lipton Yellow Label, 100% Kenyan origin

    Discover it!
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  • SUCCESS STORY - YOP

    Understand the brand and its appropriation by consumers to guide brand strategy.

    Discover it!
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  • SUCCESS STORY - CEREAL BIO

    Strengthen its position as a major player in plant-based foods

    Discover it!
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  • pattern-slider-pushs-mobile
    SUCCESS STORY - LIPTON YELLOW LABEL

    Campaign to launch the new Lipton Yellow Label, 100% Kenyan origin

    Discover it!
  • pattern-slider-pushs-mobile
    SUCCESS STORY - YOP

    Understand the brand and its appropriation by consumers to guide brand strategy.

    Discover it!
  • pattern-slider-pushs-mobile
    SUCCESS STORY - CEREAL BIO

    Strengthen its position as a major player in plant-based foods

    Discover it!

they trust us

You have a project? Contact us