In 2024, Reech continued to grow, accelerated its international development and strengthened its commitment to responsible influencer marketing. As we enter 2025, CEO Guillaume Doki-Thonon looks back on the highlights of the year and shares Reech’s ambitions: innovation, expansion and enhanced synergies within the Dékuple Group.
What is your assessment of 2024?
2024 was a year marked by strong growth momentum. Our revenue increased by 10% compared to the previous year on a like-for-like basis, demonstrating the strength of our business.
Internationally, our expansion is accelerating: more than 60% of Reech Influence Cloud licences were purchased with the international option, and we continued our commitment to working with advertising self-regulatory authorities in France, Greece, India and Brazil to promote more responsible influencer marketing.
Innovation remains at the heart of our strategy, with significant advances on Reech Influence Cloud, notably thanks to the integration of new features powered by Artificial Intelligence.
Finally, we have placed particular emphasis on employee engagement. Thanks to an anonymous survey conducted every month, we have been able to measure and improve employee satisfaction within the company, which now stands at 4.3/5.
What are the prospects for 2025?
2025 begins with a significant change: our move to the Dékuple Group’s offices in Montreuil. This move provides us with a more spacious environment to support our growth and promote synergies with other entities within the Group, both commercially and in terms of human resources.
Our international ambition remains strong, particularly by capitalising on the Group’s recent acquisitions in Germany and the Netherlands. We are therefore aiming to increase the share of our international turnover, with the goal of three quarters of our licences being taken out with the international option.
The year will also be marked by the release of the 9th edition of our annual study on Influencer Marketing, which this time focuses on consumer perception. In its first week of publication, it generated more than 20 press mentions, with media outlets such as BFMTV, Les Échos and Stratégies. For the first time, we will present the results not only in Paris, but also in Lille and Lyon.
Finally, with the ‘new agency’ project, we intend to demonstrate that influencers can play an even more strategic role in brand marketing campaigns. We are also continuing the technological development of our solutions, offering ever more advanced features to respond to market developments.