In 2025, the Dékuple Group, European leader in communications and data marketing, continued its growth trajectory by strengthening a unique model based on data, technology, and creativity. 2025 was a busy year for the Dékuple Group as it pursued its ambition to become the European leader in communications and data marketing. New employees across borders, new brands supported, a major acceleration in technology and AI… So many projects delivering measurable performance for our clients.
A look back at a year rich in projects.
Technology and AI serving retail and in-store sales
In 2025, retail remains one of the Group’s major strategic sectors. With more than 120 retail brands supported, our expertise based on performance and return on investment is more than ever the solution in a context of profound change in consumer behavior. In fact, 90% of sales are made in stores, and according to our latest study conducted with Opinionway, two out of three French people visit a store every week, which remains a place for living, enjoyment, and discovery.
Our conviction is to make the point of sale a business accelerator for brands through digital technology and artificial intelligence.
The Dékuple Platform: intelligently connecting the digital and physical worlds
Rolled out in 2025, the Dékuple Platform was designed to meet the challenges of physical commerce. This retail platform combines data, creativity, technology, and AI to:
– enhance the attractiveness of points of sale
– generate qualified traffic via drive-to-store
– optimize marketing investments through ROI management.
The Dékuple Platform provides in-depth knowledge of consumers, catchment areas, and the competition. It recommends and programs a tailored media mix plan with a predictive ROI. In addition, thanks to Dékuple GPT, the integrated AI agent, campaigns benefit from continuous learning and optimization to maximize business impact, which is visible and easily manageable thanks to a single dashboard.
European retail studies and events
At the same time, Dékuple has strengthened its voice in the sector with a European retail study analyzing consumer expectations in five key countries (France, Germany, Spain, the Netherlands, and the United Kingdom). These insights provide brands with key information on different expectations and consumption patterns in different countries.
The Dékuple Group also organized, for the first time, in partnership with Stratégies magazine, “Les Étoiles du Retail et de l’IA” (Stars of Retail and AI). This event highlighted AI and tech methodologies and approaches and rewarded the most innovative projects in the sector.
Converteo, the Dékuple Group’s consulting firm, organized Roadmap AI, an event designed for decision-makers who are shaping the future of their companies in the face of the challenges of AI.
To close out the year, the Group participated in and spoke at Tech for Retail, confirming its position as a leading player in retail and AI innovation.
Dékuple insight transforms data into decisions
In 2025, the Group structured its expertise with the creation of Dékuple Insight, a division dedicated to customer knowledge. Its goal: to make marketing research more inspiring, but above all directly usable by marketing, communication, and innovation departments.
The Dékuple Insight methodology is based on three pillars:
– analysis of digital, social, and behavioral data
– artificial intelligence combined with human expertise
– transforming insights into concrete activation levers.
This approach addresses a key challenge for the Group: supporting our clients in an impact-based marketing approach. Customer knowledge is essential for better understanding consumers, their expectations, and the market in order to invest every dollar in truly effective actions.
Maximize marketing performance in a challenging economic environment
Faced with inflation, declining purchasing power, and pressure on marketing budgets, Dékuple launched its “4 anti-crisis levers” offering in 2025. This approach is designed to help marketing departments do more with less, without sacrificing growth.
These four levers draw on the Group’s expertise:
– Customer knowledge to better target and reduce marketing waste
– Drive-to-store to reconnect digital and points of sale
– Measurement and management of performance via attribution and incrementality
– Leveraging the customer base to transform loyalty into a source of revenue.
The goal is to prove the value of every euro invested and restore decision-making agility in the service of business performance.
Acceleration of European development
The year 2025 confirmed the international ambitions of the Dékuple Group, with a strengthened presence in Europe that is open to the world.
Strategic partnerships in the Netherlands
Dékuple has formed a partnership with Selmore Creative Agency and DotControl, two leading agencies in the Netherlands, to strengthen its offering in creativity, digital engagement, and data-driven solutions. Now present in eight countries, this alliance enables the Group to offer brands integrated approaches tailored to multi-country challenges.
Converteo opens an office in Madrid
After North America in 2024, Converteo has opened an office in Madrid. This strategic location strengthens our support for major international groups at the local and multi-country level and builds on our presence in Spain for more than 20 years.
A white paper to structure international strategies
To support decision-makers, Dékuple has published a white paper dedicated to international communication and marketing challenges, providing concrete keys to structuring data-driven strategies adapted to local specificities.
Sailing sponsorship: sporting performance and commitment to solidarity
In 2025, Dékuple reaffirmed its commitment alongside skipper William Mathelin Moreaux through a meaningful partnership. The Class40 Dékuple became Les Invincibles, in support of the association committed to the fight against Charcot’s disease.
This partnership goes beyond sport. It embodies shared values of determination, resilience and a spirit of conquest, while raising awareness of an essential cause.
On the sporting front, Les Invincibles have achieved some impressive results, including a podium finish in the Rolex Fastnet Race Cherbourg and second place in Les Sables–Horta–Les Sables, illustrating the alliance between performance and human commitment.
To end the year, our sailor took third place on the podium in the legendary Transat Café l’Or race.
Ambition 2030: a strategic roadmap for creating a lasting impact
The year 2025 ends with a key milestone: the launch of Ambition 2030. This new roadmap extends the 2025 plan launched in 2020 and sets the goal of making Dékuple a leading European player in communications and data marketing.
This ambition is based on an integrated Data-Technology-Creativity model, designed to industrialize marketing performance, strengthen recurring revenues, and create a measurable business impact for brands, while preserving the Group’s multi-entrepreneurial DNA.