Alexandre Garnier (Dékuple Ingénierie Marketing B2B): AI and modern selling, the keys to customer acquisition in 2025

In a context where commercial prospecting is evolving at breakneck speed, Dékuple Ingénierie Marketing B2B is confirming its pioneering role by combining technological innovation and operational efficiency. Alexandre Garnier, CEO of the entity, looks back on a year marked by the integration of artificial intelligence in modern selling and a strategic partnership with scale-up Humanliker. With ultra-personalised automated prospecting taking off, he also shares his vision for 2025: to democratise these new customer acquisition methods, which are more efficient, more profitable and resolutely focused on the real needs of businesses.

Alexandre Garnier : In 2024, we continued our momentum in innovation by positioning ourselves in the modern selling market. We developed new automated prospecting methods, powered by artificial intelligence, to support companies in acquiring customers. A key moment of the year was the signing of a strategic partnership with scale-up Humanliker. This partnership enables us to automate prospecting on LinkedIn, using AI to deliver powerful, highly personalised messages directly from sales representatives’ accounts. We have successfully tested this approach with several customers, and the results have confirmed the relevance of our solution.

Alexandre Garnier : Building on these initial successes, we plan to roll out this offering to a large number of players in 2025. Our platform harnesses the power of AI to personalise online contact with prospects. Messages and scenarios are built using information collected from LinkedIn, company websites and the media to match the expectations and needs of each prospect as closely as possible. This approach optimises conversion rates by offering highly relevant and contextualised interactions.

This acquisition module enriches our marketing automation and CRM offering, providing an effective response to the challenges faced by businesses. In a challenging economic climate, businesses need high-performance, cost-effective solutions to acquire new customers more than ever before. We are convinced that AI is a key lever for transforming prospecting into a more efficient, targeted and engaging experience, and that this offering will be highly successful in 2025.