RocketLinks reaches a new milestone and reinvents netlinking. Recruitment, AI innovation, strategic acquisition, and B2B influence: Maxime Doki-Thonon reveals the secrets behind the company’s rise to power and affirms its clear ambition: to become the global benchmark in SEO.
What is your assessment of the year 2024?
2024 has been a great year for RocketLinks! To support our growing business, new talent has joined our various departments: sales, netlinking project managers, media project managers, customer support and IT, all of whom are essential to achieving our goals.
We also surpassed the 110,000 international media mark, making RocketLinks the most comprehensive and diverse catalogue on the market.
In addition, with a view to meeting the needs of our customers, several new features have been added, making our search engine even more powerful with an optimised user experience.
We are proud to have won the ‘Best Innovation in an SEO Tool’ award from FePSeM for RocketLinks AI. This is the ultimate recognition from this historic French association, which brings together thousands of SEO experts.
This award now allows us to cover all of our clients’ netlinking needs, from sponsored articles to relinking strategies and sector audits.
2024 was also a year of B2B influence in France and internationally. Partnerships with media outlets and SEO influencers began and are continuing this year to support our position as an expert and netlinking assistant.
Finally, 2024 marked a major milestone in our development with our first external growth: the acquisition of eReferer, one of our main competitors. This platform, based on a 100% self-service model, complements our offering and strengthens our market leadership.
What is the outlook for 2025?
We want to become the meta-platform for all SEO professionals worldwide, and this remains our main objective this year.
To achieve this, we will continue all the actions already undertaken, such as marketing our SEO offering, which meets all our clients’ netlinking needs, providing tailor-made support, both human and technological, which sets us apart from our competitors, continuously developing new features in line with market expectations, adding new international media to remain even more competitive, and finally, continuing to expand our reach in the SEO sphere, both online and offline, through B2B influence, events and lead generation campaigns.