We turn your challenges into opportunities by deploying tailor-made B2B marketing strategies. Our expertise is structured around three key areas: consultancy, agency and data, so that we can provide comprehensive support to our customers, whatever their level of digital maturity. Our approach covers the entire online prospecting process, from strategic thinking through to the operational implementation of digital systems.
B2B MARKETING STRATEGIES & CONSULTING
We guide your business from the definition of buyer personas to lead management, using our expertise in ABM, content strategies and modern selling to generate quality leads and optimise the customer journey.
- Support in defining the customer journey and personas
- Help to generate quality leads
- Nurturing and influencing key accounts (ABM: Account Based Marketing)
- Using content strategies to attract and engage qualified prospects
CONTENT MARKETING
We add a data dimension to content marketing and inbound marketing strategies, through which B2B brands engage in conversations with their professional audiences, offering two major advantages: measuring the contributory value of content and identifying new semantic universes to explore.
- Expertise in Google SEO SEA to improve positioning and visibility
- Using LinkedIn Ads to target professionals effectively
- Precise analyses with Webanalytics Datastudio for informed decisions
- Optimising the user experience (UX) and conversion rate (CRO)
- Production of quality content with our Content Factory to support your online presence
MARKETING AUTOMATION
On the strength of our experience, major groups have put their trust in us to roll out their strategies internationally, as have smaller organisations looking to optimise their learning curve. Our experts are certified in the main tools on the market, such as Marketo, Pardot, Eloqua and Hubspot, and will work with you to ensure the success of your marketing automation project.
- Training and support in choosing and integrating the most appropriate automated marketing platform
- Implementation of best practices and strategic advice to help you achieve your business objectives
- Monitor and measure your ROI to obtain a unified view of the effectiveness of your marketing campaigns
- Design and automation of your marketing campaigns for each stage of the customer journey
DATA, WEB ANALYTICS & PRIVACY
Our consulting assignments focus on defining and implementing digital marketing & sales strategies, where the integration of web analytics and CRM information systems is essential to align marketing and sales teams.
- Clear visibility of the impact of marketing on sales
- Use of Customer Data Platforms to centralise and unify customer data
- Facilitating more targeted and personalised marketing strategies
- Enrichissement et assurance de la qualité des données clients
- Guarantee of strict compliance with the RGPD for data protection
UX & CRO (Conversion Rate Optimization)
We support companies in optimizing their conversion rate of the "marketing to sales" funnel, by improving their landing pages, improving their forms, their quote requests or even their chatbots (in particular for dynamic quote requests)