“Consumers have moved from an economy of ownership to an economy of access and use. This is why we create and provide brands with customised subscription systems. This allows them to enrich their customer relationships and thus build loyalty.”
About
The division has been marketing magazine subscriptions for over 40 years and is the European leader in customer loyalty through magazines. The 2020 portfolio included more than 2.7 million subscriptions under management.
Our expertises
Dékuple Solutions Abonnements s’appuie sur des expertises diversifiées et complémentaires au service de la performance en data marketing. Nous veillons à faire évoluer constamment nos expertises pour rester dans l’excellence.
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Customer relationship management
We develop tailor-made, multi-channel, turnkey solutions for our partner brands, in order to nurture their customer relationships in a differentiated way and thus build customer loyalty. We have strong expertise in enriching customer relations by using press subscriptions as our main lever. Our leitmotivs: inventiveness, excellence and performance. -
Management of the partnership relationship
We have been working with partner brands for over 30 years, building on the real know-how among all our teams. We build a relationship that creates value for both parties. We put listening and excellence at the heart of our actions. -
Press publishers
We have been supporting press publishers in their distribution for over 40 years, to help them grow their subscription portfolio. We handle press of all types (daily, magazine etc...) and supports (paper & digital) as well as the different subscription formulas (fixed-term, open-ended, etc.). -
Social and Economic Committee
We have been working with CSEs (Social and Economic Committees) for over 30 years. We propose a cultural offer for the employees of companies. This offer helps the CSE to encourage culture and reading.
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B2C direct sales
For B2C consumers, we market "paper & digital" press subscriptions directly, in various forms (website, gift boxes etc.). This activity contributes to our proven multi-channel B2C expertise. -
Data optimisation
The success of our marketing operations is based on the strong expertise in data intelligence we have employed since the beginning. We have developed our own data optimisation solutions based on machine learning. Our expert teams on these subjects enable us to maximise performance.
News
In 2020, the Subscription Solutions Division developed new performance optimisation tools, thanks to its data intelligence experts. They developed three tools: – Family Square, which enables the most appealing consumers to be targeted with the offers/services proposed, – OptiMax, which increases customer value by proposing “smart cross-selling” based on machine learning, – Personalised mailing, which optimises merchandising based on customer knowledge.
