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BOOST CUSTOMER ACQUISITION

We combine in-depth audience analysis, personalised segmentation and comprehensive control of communication channels to redefine customer acquisition.

Our data-driven approach enables you to optimise your media investments according to your targets and to allocate your budgets to the most effective channels. Our detailed strategy analysis helps you adjust your strategy so as to maximise your return on investment.

ANALYSIS AND CUSTOMER KNOWLEDGE

Through our data-enhanced strategic planning division, we transform brand interactions into opportunities and decode online behaviour to offer a competitive advantage by detecting emerging trends and signals.
  • Audience listening with semantic analysis used to gain precise insights
  • Using these insights to transform every interaction into an opportunity
  • Observing online consumer behaviour to analyse their habits, uses and preferences
  • Detecting emerging trends and weak signals

SEGMENTATION AND PERSONALISATION

Our approach is based on segmentation to personalise communications and optimise campaigns, effectively targeting specific market segments or audiences.
  • Segmenting and understanding your audiences
  • Customise communications to suit each audience
  • Optimising campaigns for specific market segments or audiences

PERFORMANCE FUELLED BY DATA

Our know-how is based on our in-depth expertise in the most effective MarTech solutions available on the market, which we complement with our own innovative solutions. Our aim is to help you get the utmost value from your data across all your marketing channels, so that you can continually maximise and optimise the performance of your campaigns.
  • Database of over 30 million B2C profiles
  • Partnerships with over 50 GDPR-compliant premium databases
  • Ongoing measurement and optimisation of results

MASTERING COMMUNICATION CHANNELS

Thanks to our comprehensive expertise in communication methods, ensuring channel synergy and a seamless customer journey, we can optimise your media mix and touchpoints to maximise sales.
  • Support in activating your media mix
  • Expertise in influencer marketing, social networks, native advertising, emailing and SMS, as well as direct marketing
  • Creating a seamless customer journey by eliminating friction points

MEASURING AND MONITORING PERFORMANCE

We use data to optimise your investments and maximise your ROI. Through our attribution and contribution offers you can determine the real impact of your media campaigns on traffic and sales generated in-store and online.
  • Global and strategic vision of investment performance by media and levers
  • Deployment of the most effective media mix to optimise acquisition costs
  • Marketing Mix Modelling to optimise investments

WHY CHOOSE DEKUPLE?

Choosing Dékuple for your acquisition strategy means opting for an approach where precise analysis and personalisation are front and centre. Through our expertise in listening to audiences across all media channels, we can capture deep insights into your customers’ online behaviours, providing them with a tailored experience while giving you a competitive advantage. With Dékuple, you benefit from a global strategic vision along with continuous optimisation to maximise your ROI.