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BOOST YOUR DRIVE-TO-STORE STRATEGY

Our Drive to Store methodology is based on four fundamental pillars: Analyse, Recommend, Activate and Measure. Through an in-depth analysis of your customers and your market, we establish a tailor-made strategy, where each media campaign is designed to precisely meet the needs of your target audience. Activation then takes place through a rigorous selection of channels, tailored to the specific characteristics of each sales outlet. Finally, measuring the impact of each action is central to our approach as it guarantees continuous optimisation of your ROI.

GENERATING TRAFFIC AT THE POINT OF SALE OUR 4-STEP METHOD

  • ANALYSE

    We study the profiles of your customers and their expectations, analyse the competition, determine the right customer catchment area to target in order to improve performance and optimise your budget.

  • RECOMMEND

    Define the strategy for achieving campaign objectives. From defining the segments to be targeted to selecting the media, we draw up a schedule of the actions planned.

  • ACTIVATE

    The right levers are activated and operations implemented through effective creation and orchestration and the media mix is adapted to targets and territories.

  • MEASURE

    We measure the performance of all campaigns (PRM and CRM), on all media, on all targets, for all shops and determine the best mix to optimise your ROI.
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MAXIMISE THE DISTRIBUTION AND REACH OF YOUR CAMPAIGNS

Take advantage of the most powerful media offering on the market, communicate with our premium, RGPD-compliant database across all digital channels, targeting customer catchment areas shop by shop.
  • Target customer catchment areas
  • Target affinity profiles using socio-demographic, transactional and behavioural targeting criteria
  • Run your campaigns through the largest database on the market
  • Leverage your media coverage strategy through all types of media
  • Get the best KPIs and ROI
  • 30 million
    emails
  • 23 million
    mobile numbers
  • 250
    native-ad newsletters

COMMUNICATE ON ALL THE MEDIA YOUR CONSUMERS USE EVERY DAY

The customer journey can be very different from one customer to another, depending on a number of parameters such as age, location, socio-demographic profile and income. With our strategy we can reach the different segments, test several versions of messages, evaluate the repetition rate and define the media mix that will drive the most profitable traffic.
  • We help you activate your media mix through the best touchpoints
  • Take advantage of our expertise in different levers such as social ads, native ads, influence and direct marketing.
  • Benefit from an unrivalled experience: over 7,500 rich SMS campaigns
  • Set up a permanent hotline communication system
  • For your promotions, you can activate push levers, which are more effective, but some of which cannot be activated all the time
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  • 95%
    of marketing SMS messages are read within 3 minutes of receipt
  • 78%
    of users use their smartphone to prepare their purchases
  • 53%
    of French people like receiving text messages from brands, whether customers or not