Roland Deponge and Claude Charpin review 2024 and reveal their ambitions for 2025, driven by innovation, creativity and data to transform the customer experience for the long term.
How would you sum up the year 2024?
Roland Deponge (Founder of Coup de Poing): 2024 marks a decisive step for Coup de Poing, as we have expanded our scope by joining the large-scale organisation Dékuple, which will enable us to multiply our impact. Furthermore, our campaigns for major retail brands and e-commerce leaders have demonstrated that creativity can go hand in hand with a performance-oriented approach.
What does the merger between Dékuple and Coup de Poing mean to you?
Roland Deponge: This merger is a unique opportunity and, above all, a meeting of values and visions. Dékuple’s support and multi-entrepreneurial model gives us access to exceptional strategic and technological resources, while allowing us to retain our creative DNA and agility. This partnership will enable us to carry out even more ambitious projects and position ourselves as a key player in the loyalty sector.
Claude Charpin: By combining our expertise in loyalty, data marketing and communication with that of Coup de Poing, we are consolidating our significant position in the French loyalty market. This partnership will enable us to accelerate our innovation capacity, create operational synergies and develop a 360° approach that stands out in the market. Their tailor-made loyalty operations and sensitivity to the emotional dimension of campaigns perfectly complement our expertise in data-driven marketing.
What are the next steps in this merger?
Claude Charpin: The first few months were spent structuring this collaboration, sharing skills, integrating teams and developing joint offerings. In 2025, we will accelerate with campaigns that leverage our combined expertise. For example, we will create more personalised and engaging loyalty programmes using data and consumer behavioural insights.
What are your goals for 2025?
Claude Charpin: Our ambition for 2025 is clear: to consolidate our position as a leader in the customer loyalty market. This will require major innovations, particularly in the use of generative AI, and the implementation of new models of collaboration with our customers. The goal is to design customer experiences that combine emotional impact and measurable performance.
Roland Deponge: For us, 2025 will be the year this partnership really blossoms. We want to increase bold creative collaborations, strengthen our synergies in the field, while exploiting the immense potential of data and technologies from Dékuple. The ambition is clear: to reinvent the standards of loyalty and become a benchmark for companies seeking to create strong and lasting relationships with their customers.