Study the profiles of your customers and their expectations, analyse the competition, determine the right catchment area to target to improve performance and optimise your budget.
Helping you to define, target and measure your marketing campaigns so you can invest more and get more out of them
Through our Rethink & Reboost offer, we base our support on strategic tools to analyse, target and design an action plan with a single objective: to boost the performance of your business.
ANALYZE
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MARKETING MIX MODELING
Marketing Mix Modeling gives you a global and strategic view of the performance of your investments. We rely on the only method that provides omnichannel, unbiased measurement.
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LISTEN
Our Listen technology solution provides you with key insights into a market, a usage or a product category by listening to social networks.
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WATCH
Our Watch solution uses data from our profiling tools to observe and analyse the digital behaviour of an audience, deciphering consumer habits and detecting insights and weak signals. -
360° CUSTOMER AUDIT
Analysis of customer journeys and the various interactions/contact points
TARGET
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DATA MATCH
Communicate with your audience using our Data Match solution, which has 35 million opt-in BtoC Partner contacts. -
FAMILY SQUARE
The geomarketing solution with unrivalled accuracy! It can deliver 15% to 60% extra profitability on marketing campaigns.
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GEO TARGET
By studying the movement of consumers, we can determine the right catchment area for your objectives.
DESIGNING / DECIDING
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DATA-ENHANCED STRATEGIC PLANNING
Take advantage of our Hub of 10 strategic planners. Data is at the heart of our strategic planning expertise, enabling us to increase tenfold a brand's knowledge of its market, its customers and its sector.
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DESIGNING / DECIDING
Take advantage of our Hub of 50 creative profiles. Create a buzz, generate a WOW effect and activate marketing highlights, highly digitalised with the use of data in the service of creativity.
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INVESTMENT & RESOURCES STRATEGIES
We can help you with all your needs: brand strategy, editorial strategy, digital and data strategy, and marketing investment strategy.
II. Rethinking and implementing the best new drive-to-store levers
Faced with ecological challenges, new regulations (Yes Advertising), rising production costs (energy, paper) and a shift in consumer usage towards digital, leaflets are losing ground.
Against this backdrop, we are deploying thousands of omnichannel Drive To Store campaigns for retailers, and measuring performance right up to the point of sale.
Our 4-step method
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1. Analyse
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2. Recommend
Define the strategy for achieving the campaign objectives. From choosing the segments to target to selecting the media, we draw up a timetable for the actions to be taken. -
3. Activate
Activating the right levers and implementing operations through effective creation and orchestration. Adapting the media mix to suit targets and territories.
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4. Measure
Measure the performance of all campaigns (PRM and CRM), on all media, on all targets, for all shops and determine the best mix to optimise your ROI.
III. Maximise the ROI of your sales operations by combining engagement, influence and customer experience
We can help you meet your challenges:
- Bringing your brand strategy to life with social media & influence
- Relay / amplify your sales operations and promote sales
- Boosting local deployment and generating traffic at the point of sale
- Running a sales area and sharing experience
We are one of France's leaders in marketing engagement and influence marketing through our two specialist agencies
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Brainsonic
Brainsonic is a ‘blended agency’ with over 130 talents, closely combining editorial, creative and technical skills
Brainsonic designs systems designed to engage brand audiences (B2C, B2B and employees) -
Reech
Leading Influence Marketing agency with over 60 talents (voted Agency of the Year)
Strategy and operational deployment of campaigns in agency mode or autonomously via Reech Influence Cloud SaaS technology
IV. Stemming churn and developing loyalty through relationship and loyalty-building schemes
- We run customer relations and loyalty programmes for many major brands.
- We work on the definition and implementation of customer relationship programmes / CRM or loyalty programmes and the design and implementation of cross-channel customer relationship campaigns / relationship marketing.
- We can help you with our 50 years of experience in customer loyalty and retention, our genuine cross-channel expertise and our specific solutions.
V. Enhancing and monetising customer capital to generate additional income
- We add value to customer capital and monetise your customer bases through customer relations and loyalty schemes based on affinity services such as the sale of magazine subscriptions, edutainment services or pocket insurance or mutual health insurance.
- We are also helping a number of major retailers to set up their Retail Media systems.
Why choose Dékuple?
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Knowledge of marketing issues
Knowledge of all the marketing and business issues associated with distribution networks. -
Comprehensive support
Comprehensive support across the entire marketing and business spectrum, in France, Europe and China.
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A solid family Group.
A solid, independent, family-run group with a workforce of 1,000, whose values are a winning spirit, respect and mutual support. -
Working with over 120 retailers
Proven knowledge and experience of the Retail sector thanks to our collaboration with over 120 brands. We approach a Business Partner relationship between Dékuple and its customer/partner brands.
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A results-based approach
A culture of results and business performance thanks to data and a permanent approach to optimising KPIs. -
A strong commitment to CSR
Signatory of the UN Global Compact and the Diversity Charter
ISO 14001 certified for its loyalty activities, and the Agency has been awarded the Active Agency CSR label.
Ils nous font confiance
