After a year marked by technological advances, double-digit growth and sustained commercial momentum, Smart TraffiK is preparing to take another step forward. Laurent Simonin, the company’s CEO, looks back on the key performance highlights of the past year and shares the ambitious goals that will guide the company in 2025: profitability, industrialisation of data processes, and enhanced synergies with the Dékuple Group.
2024 seems to have been a dynamic year for Smart TraffiK. What were the highlights?
Laurent Simonin : 2024 was a year full of achievements. We reached 87% of our overall target, which is a great performance in a challenging environment. Our solutions, oKube and LoKal Booster, underwent major developments. In particular, we launched the ‘segment optimisation’ feature for oKube and ‘Smart SEO’ for LoKal Booster, two technological advances that strengthen our positioning. We welcomed five new talents to our team and acquired more than 30 new customers, bringing the total number of active customers who place their trust in us to over 100. These results enabled us to achieve significant growth: +22% in revenue and +39% in EBITDA, demonstrating the strength of our model.
Our ambition is clear: to convert this strong growth momentum into profitability.
What are your goals for 2025 ?
Laurent Simonin : Our ambition for 2025 is clear: to convert this strong growth momentum into profitability. This will involve consolidating LoKal Booster’s revenue, developing oKube by integrating it into leading DSPs/SSPs, strengthening AI in our business lines and continuing to industrialise our customer data processing procedures via graph ID. We also plan to consolidate our current teams and strategically relocate the sales team to Montreuil to optimise synergies with the DÉKUPLE Group. Finally, we will simplify our technical roadmap by adopting a business-oriented approach: the goal is to sell what we have already developed better and more efficiently.
What is your vision for the medium term ?
Laurent Simonin : In the medium term, Smart TraffiK aims to strengthen its position as a leader in data and web-to-store solutions. We want to develop further synergies with DÉKUPLE and begin international expansion, particularly thanks to the investments made by the Group. 2025 will be a year of strategic transition, with every decision geared towards increased profitability and optimal customer satisfaction.