The Dekuple Group helps you optimize and develop your business performance with our ReThink & ReBoost - Retail Marketing offer.
In a context of multifactorial mutation of retail and consumption, Dekuple proposes a multi-expertise support, where data is at the heart of efficiency and performance, to quickly respond to their current and future major challenges by aggregating all the “digital & data driven” expertise of the Group.
The Covid crisis has reshuffled the deck in terms of interactions between consumers and retail players. The “seamless” omnichannel customer journey has become a MUST for delivering the best customer experience. All the more so as consumers adopt sometimes schizophrenic consumption behaviors, looking for the lowest prices and at the same time wishing for the most ecological/social offers.
E-commerce is developing strongly but the point of sale remains at the heart of sales at 86%. The combination of environmental issues, the arrival of OUI PUB and the increase in paper costs is reshuffling the cards in retail and sounding the death knell for unaddressed flyers in favor of rapid activation levers and measurable, ROI-rich digital levers.
Finally, the current economic crisis is forcing retail players to adapt their offers and marketing campaigns to maximize performance and ROI.
5 key issues to rethink and boost your retail marketing strategy and your business
Redefining THE MARKETING MIX WITH DATA FOR BETTER INVESTMENT AND BETTER PROFITABILITY OF YOUR MARKETING DEVICES
RETHINK & DIGITALIZE THE DRIVE-TO-STOREwith the progressive disappearance of the leaflet and the increasing digitalization of consumers
MAXIMIZE THE KING OF YOUR BUSINESS OPERATIONSby mixing engagement, influence and customer experience at the point of sale
DEVELOP LOYALTY AND RE-PURCHASEparticularly in a context of declining purchasing power, through promotional and relational devices that build loyalty
ENHANCE AND MONETIZE YOUR CUSTOMER CAPITALto generate additional revenue that directly improves your bottom line.
Boost the performance of your marketing actions
Dekuple’s Rethink & Reboost offer allows you to redefine the marketing mix thanks to data to better invest and make marketing devices more profitable. Our 360° offer allows us to accompany retail players on their major marketing and business challenges: