“The Group’s overall ambition over the next five years, “Ambition 2025″, is to become a major player in the European data marketing market. To achieve this, we want to double in size, thanks to a balance of organic growth, via new activities and new offers, and external growth via the acquisition of companies with skills and expertise that are complementary to those currently present in the Group.”
Become a European leader in cross-channel data marketing
– Coordinated growth of the 6 business lines while maintaining our diversified and resilient profile with recurring and growing activities in B2B and B2C.
– Continue to diversify in data, digital and marketing through organic and external growth.
– Invest in technology as a vector of transformation and differentiation.
– Pool our data marketing skills.
– Expand our European footprint.
Consulting & technology firmConsulting & technology firm
The Division's ambitions
- Intensify the development of the 4 activities: Data & Business Consulting, Analytics & Digital Products, Media & CRM and Technology
- Develop new activities: Media Internalisation, Product & Management consulting
- Employ a technological data asset: Analytics on a subscription basis
- Diversify our data expertise for marketing and the other departments of the company