“The Group’s overall ambition over the next five years, “Ambition 2025″, is to become a major player in the European data marketing market. To achieve this, we want to double in size, thanks to a balance of organic growth, via new activities and new offers, and external growth via the acquisition of companies with skills and expertise that are complementary to those currently present in the Group.”
AMBITION 2025
Become a European leader in cross-channel data marketing
– Coordinated growth of the 6 business lines while maintaining our diversified and resilient profile with recurring and growing activities in B2B and B2C.
– Continue to diversify in data, digital and marketing through organic and external growth.
– Invest in technology as a vector of transformation and differentiation.
– Pool our data marketing skills.
– Expand our European footprint.
Consulting & technology firm
Consulting & technology firm"We want to continue to develop the excellence of our data and digital consulting through our current practices as well as in addressing new areas of concern and transformation for companies."
Thomas Faivre-Duboz & Raphaël Fétique, Managing Partners, Co-founders of Converteo
The Division's ambitions
- Intensify the development of the 4 activities: Data & Business Consulting, Analytics & Digital Products, Media & CRM and Technology
- Develop new activities: Media Internalisation, Product & Management consulting
- Employ a technological data asset: Analytics on a subscription basis
- Diversify our data expertise for marketing and the other departments of the company
Marketing Services Agency, France
Marketing Engineering Agency"We wish to become the one-stop-shop for marketing decision-makers. With our experience, our expertise, our data assets, and the new businesses that have joined us and will join us in the future, we can provide marketing services to brands that not many agencies on the market can offer. Our DNA is based on business performance through data, and we will continue to develop this speciality to better serve our clients"
Claude Charpin, Managing Director of the Marketing Services Division France
The Division's ambitions
- Become the one-stop-shop marketing services agency for marketing decision-makers on BtoC and BtoB issues
- Rise to the level of the major agencies in the market
- Continue building technological assets to consolidate our data in order to be ever more relevant and effective
- Continue acquiring companies that are specialised and complementary
Marketing services agency Iberia
Marketing services agency in Spain and Portugal"Thanks to our expertise, our references and our catalogue of gifts and experiences, we have become an important player in promotion and loyalty services in Spain and Portugal. We work for major Spanish and international brands that trust us because of our performance in developing sales and improving customer retention and loyalty."
Rodrigo Serrano, General Manager of Dékuple Promoción y Fidelización Iberia
The Division's ambitions
- Become the leader in promotion and loyalty services in Spain and Portugal
- Develop new sectors
- Enrich our catalogue of gifts and experiences
- Further industrialise and automate our programmes
- Extend our services to the subjects of Customer Experience 360°, through organic or external growth
Subscription Solutions
CREATOR OF ENRICHED CUSTOMER RELATIONS"To continue to develop our position as the French leader in magazine subscription, we want to continue to support publishers in their digitisation and innovations while diversifying into magazine-related themes that can be marketed via our marketing techniques.
Nancy Faure, Managing Director of Dékuple Subscription Solutions.
The Division's ambitions
- Continue to support publishers in their digitisation and diversification challenges
- Strengthen the number of our partner brands, by providing them with affinity and loyalty service
- Innovate in terms of marketing mix and data-marketing
- Evolve and diversify our offers according to targets and adapting usage
Insurance Broker
insurance brokerage"Our development will be both in generalist broker positioning and, thanks to data and marketing technologies, in the distribution of affinity insurance products."
Arnaud Delpierre, Managing Director of Dékuple Assurance
The Division's ambitions
- Continue to develop as a generalist broker, by creating insurance products designed for our targets and distributed under the AvoCotés brand
- Continue to help our insurance partners by distributing their products under a white label
- Develop the distribution of more affinity-based insurance products, in partnership or for our own account
Engagement marketing Agency
Engagement Marketing Agency"In addition to strategic planning and creation, which are at the heart of the reactor, Brainsonic's value proposition rests on three pillars. The first is our mastery of the entire content business value chain. With Dékuple, we'll be able to reinforce our discourse and strategies. The second pillar is based on all the conversational businesses. Finally, our third pillar is events, where we bring real emotions to the audiences of the brands we work with."
Guillaume Mikowski, CEO of Brainsonic
The Division's ambitions
- Master the entire value chain of content, conversational and event-based activities, bringing real emotions to the audiences of the brands we work with.
- No boundaries between consulting, design and production, making us more agile and responsive in a constantly changing world.
- Encourage the constant search for innovations to develop ever more creative ideas.
